Summer is cherry season, and July is the sweet spot. For a few short weeks, markets overflowed with glossy, crimson beauties that deliver unmatched flavor, color, and consumer appeal. But cherries don’t stick around for long. Their season is fleeting, making them one of the most sought-after specialty fruits of the year.

At E. Armata, we understand the urgency and excitement of cherry season. As one of the most trusted produce distributors in queens ny, businesses rely on us; we’re here to help you make the most of this short-lived harvest.

Why Cherries Are So Popular in July

July marks the peak of cherry availability across the United States. Sourced primarily from growers in California, Washington, and Oregon, these seasonal favorites thrive in early-to-mid summer conditions. Their sweet, tart flavor and striking appearance make them a must-have for:

  • Retailers looking to drive impulse buys with high-margin items
  • Restaurants and bakeries creating seasonal desserts and cocktails
  • Health-conscious consumers seeking antioxidant-rich snacks

However, cherries have a short shelf life and an even shorter harvest window than apples or bananas. That’s why when working with experienced produce distributors queens ny, food businesses can count on freshness, consistency, and timing.

Types of Cherries in Season

This time of year, you’ll likely see two primary cherry types available:

  • Dark Sweet Cherries – Varieties like Bing or Chelan are juicy, plump, and ideal for eating fresh or adding to summer dishes.
  • Rainier Cherries – These yellow-red beauties are sweeter, more delicate, and often considered a premium offering.

Each variety offers something special, and both are excellent for boosting produce sales or enhancing seasonal menus. E. Armata works closely with growers to bring in the best of both, making us a go-to among produce distributors queens ny, retailers, and chefs who choose for quality.

Handling & Storage Tips

Because cherries are delicate and highly perishable, proper handling is key. Here are a few tips to preserve freshness:

  • Keep refrigerated as soon as they arrive
  • Do not wash until ready to eat to prevent early spoilage
  • Rotate stock frequently to reduce bruising and waste

We take extra steps in our cold chain logistics to ensure cherries are kept at optimal temperatures from farm to client. We’re considered one of the most reliable produce distributors queens ny that businesses trust during summer’s busiest months.

Make the Most of the Season

With the Fourth of July, summer markets, and BBQ season in full swing, now is the time to stock up. Highlight cherries in your displays, create special promotions or feature them in limited-time menu items.

And remember: cherry season comes and goes in a flash. By August, availability drops off sharply—so don’t wait.

Contact E. Armata

As a family-owned business with decades of experience, E. Armata is proud to serve the needs of grocers, food service providers, and distributors throughout New York and beyond. Our commitment to freshness, reliability, and personal service makes us stand out among produce distributors queens ny. Contact us today to place your cherry order or learn more about what’s in season this week.

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